Friday, March 12, 2010

AT&T Doesn't Know Why It Needs Tiered Pricing, But It's Urgent

AT&T CEO Randall Stephenson, as fitting the leader of a high tech company, is a visionary. His vision? Customer's pay more for less and he personally pockets more and more money as customer complaints rise.

At the Executive's Club of Chicago he outlined a key detail of his vision; tiered pricing. (Now called "variable pricing.") Despite record AT&T profits, all-you-can-eat data pricing has to go away. Soon. Why? Well, he has no answer to that. Because there is no reason. He also doesn't know when variable pricing will begin, because he can't really do it on his own, he'll need the collusion of other cellular carriers to force it down customers throats. So for now, all he can do is say, "It's coming." Hopefully when the government isn't looking.

No comments:

Post a Comment